Direct advertising to children aged thirteen and under is prohibited in radio, television, and publishing, but multinational corporations have been quick to take advantage of the lax regulation of the Internet. Relying on brand characters like Frankenberry and the Pillsbury dough boy, they try to seduce children into consuming their products.

The Others juxtaposes some of these characters with pictures of children in an attempt to underline their perversity. The seven images that comprise the work depict strange, at times ambiguous situations. A house is collapsing, deer are startled, Lucky the Leprechaun is found with a knife in his throat, the Nestle bunny hugs a child. Each image portrays a little girl, wide-eyed. Is she the victim or the executioner? Who are “the others”? Far from being forgotten, the viewer—who is seated on a giant hand reminiscent of the Green Giant—is directly interpellated by the little situations presented in the View-Master. It is up to her/him to fill in the gaps, to connect the dots of the story. But a series of motifs that appear and reappear from one image to another suggest a different reading of this story, in which you may be the hero without even knowing it.

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  • ► Exhibition views
  • ► The 7 images of The Others